Product Placement in Videogames
I have been playing Super Monkey Ball 2 with my wife and I only want Dole Bananas now...ask for them by name at your local grocer! Ahem.
Seriously though, games today have tons of product placement. Back in the NES or SNES days it was a novelty, something rare and kind of cool to see. I first started really seeing product placement in EA Sports titles. I wasn't surprised that they were some of the first to pick up an extra buck or two this way, but it didn't bother me. In fact, I kind of like the product placement, if it isn't stupid (see: Darkened Skye).
In some cases, product placement adds realism, atmosphere (mostly in sports titles) , or sometimes even charm (Pikmin 2). I guess I'm not for or against product placement when it all comes down to it, I just don't like it to hijack the game (see: Darkened Skye...on second thought, leave Darkened Skye alone).
Seriously though, games today have tons of product placement. Back in the NES or SNES days it was a novelty, something rare and kind of cool to see. I first started really seeing product placement in EA Sports titles. I wasn't surprised that they were some of the first to pick up an extra buck or two this way, but it didn't bother me. In fact, I kind of like the product placement, if it isn't stupid (see: Darkened Skye).
In some cases, product placement adds realism, atmosphere (mostly in sports titles) , or sometimes even charm (Pikmin 2). I guess I'm not for or against product placement when it all comes down to it, I just don't like it to hijack the game (see: Darkened Skye...on second thought, leave Darkened Skye alone).
posted by Jeff Rivera at 11:10 AM
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